Positioning Brands for Credibility, Conversion & Growth

Schedule a Call

I’ve Worked With

…and many more

Hi, I’m Ellie, chronic creator and brand builder. In my career I’ve worn all the hats. Literally all of them — everything from straw hats and baseball caps to twirly whirly hats and top hats. Okay, not really, but I do love hats. What I mean is that over the years I’ve done everything from chasing trends through Italy for Condé Nast and Hearst to working behind the scenes on brand partnerships with professional athletes (hi Sue Bird, still a fan).

I’ve built an agency, advised founders, created content, launched affiliate programs, hosted retreats, partnered with brands and occasionally found myself in rooms I definitely wasn’t expecting to be in, like the Panthère room at Cartier headquarters in Sydney, Australia. Chic!

At the end of the day, I've realized they're all the same thing:

Telling stories. Connecting people. Creating momentum.

Work With Me

I help brands clarify what makes them different, build credibility, and create the momentum needed to grow.

  • Positioning & Messaging

  • Growth Strategy

  • Marketing Audits

  • Creator & Affiliate Programs

  • Partnerships & Brand Collaborations

  • Launch Planning

  • Creative Direction

  • Squarespace Websites

Inquire About Services

You don’t need to be cooler. You just need to be clearer.

How I Work

I work with a small number of select clients at a time so I can stay close to the thinking, the nuance, and the decisions that actually move a brand forward. Most projects fall into one of four ways of working:

Option 1 | Clarity Session

A focused 60-minute working session designed to identify opportunities, uncover blind spots, and provide clear next steps.

Option 2 | Growth Sprint

A one to two month engagement focused on solving a specific challenge, whether that's brand positioning, messaging, launch planning, growth strategy, partnerships, or conversion.

Option 3 | Ongoing Advisory

For brands looking for ongoing support, I step in as a strategic partner and sounding board. Think of me as a fractional CMO, helping connect the dots across marketing, PR, partnerships, creator programs, launches, and growth initiatives so everything works together.

Option 4 | Agency Partner

For agencies that need senior strategy, positioning, pitch support, client counsel, or a fresh perspective on their own growth model. I can work behind the scenes, white-label strategic support, or partner directly with leadership.

Book a Discovery Call

Select Brand Positioning Clients

The U.S. alone saw 5.62 million business applications in 2025. In a market where millions of new businesses launch every year, clarity is the advantage.

I help brands uncover what makes them uniquely valuable, translate that into messaging customers actually care about, and create the strategic clarity needed to drive credibility, conversion, and long-term growth.

  • The world’s prettiest toothbrush, designed for the one corner of the bathroom the design world had overlooked.

    Trask Toothbrushes

  • Positioned Duffield Lane around polished clothes that feel as good as they look: washable, soft, put-together pieces made for real life.

    Duffield Lane

  • Helped reposition Pippen House from a utility-led product into an elevated, purpose-driven home brand, with a name and launch story that matched the beauty, ease, and design value of the product.

    Pippen House

  • Uncovered Aureterra’s true point of difference, then helped build the name, messaging, and brand world needed to introduce its six-week sun infusion process to press, partners, and wholesale buyers.

    Aureterra

  • Brought Paige Noelle Miller’s multifaceted work as a writer and researcher into one clear brand destination, making it easier for clients, collaborators, and partners to understand her expertise and how to work with her.

    Paige Noelle Miller

  • Partnered with the talented team at Saevil Row to develop website copy for Pilates Body by Raven, translating Raven’s signature best-friend energy and approachable expertise into a brand voice as memorable as her classes.

    Pilates Body by Raven

  • Refined Ferrick Mason’s positioning around its heritage as an iconic American textile house, helping the brand build on 20 years of credibility while remaining relevant to a new generation of designers.

    Ferrick Mason

  • "Working with Ellie for our launch set us up for success in ways we never could have imagined. It was a true partnership—we loved brainstorming ideas together as a team. Ellie secured our launch press in outlets such as Fast Company, House Beautiful, and Business of Home, and organized events for our launch and retail opening that brought in top national media we wouldn't have had access to otherwise. Six years into business and looking back, we could not have had such a strong launch into the market without her expertise and support."

    Liz Eichholz, Co-Founder and Creative Director of Weezie Towels

  • “Ellie is my secret weapon. I send clients to her when they’re ready to grow, but their positioning isn’t quite right yet. Maybe the brand isn’t feeling competitive enough, maybe the message isn’t clear to customers or editors, or maybe they’re too close to it to see what’s missing. She can work quietly behind the scenes, sharpen the story, organize the messaging, and get the brand ready for the next stage.”

    Anonymous Agency Founder

  • "All of our efforts on the e-commerce side have been paying off. Our January online sales were up 270% over January of last year! Working with Ellie has been not only inspiring, but instrumental to our ecommerce growth. I am so proud of what we have accomplished in a short time!”

    Jamie Loeks Duffield, CEO and Founder of Duffield Lane

  • “Ellie and her team are exceptional partners. They bring creativity and strategic thinking to every engagement. Their track record in building brand visibility and driving meaningful engagement is truly impressive. I would highly recommend Ellie and her team to any brand looking to elevate their presence, connect authentically with their audience, and accelerate growth.”

    Carey Ann Campbell, CEO of Southern Tide (now Rifle Paper Co.)

  • "Ellie has a rare ability to balance strategic storytelling with strong PR instincts. She demonstrates the ability to know how to craft the right narrative and connect it to what matters in culture. Her client rapport was second to none, and she naturally earned trust at every level. On top of that, she was an outstanding team leader, guiding others with clarity, empathy, and a steady hand no matter the challenge. She can bring poise under pressure, sharp strategic thinking, and has a gift for building lasting relationships."

    Jaclyn Ruelle, formerly Managing Director of Cultural Impact at The Martin Agency, now VP Brand Marketing at Bed Bath & Beyond

Let’s Chat!

I’d love to hear what you’re building. I work with a small number of clients at a time so I can be deeply involved in the work and results. If you think we might be a fit, fill out the form below or email at elliemcnevin@gmail.com so we can lock in your spot!

Follow the Fun
on Social

Marketing notes, creative rabbit holes, things I love, and life as an American in Australia. It’s where I share what I’m working on and what’s inspiring me.

Follow

After years at Condé Nast and Hearst, I can’t stop searching for great products. This is where I share the finds I’m loving and hoping you’ll love them too.

Shop My Finds on ShopMy

Shop

Listen to My Old
(But Good!) Podcast

Conversations on PR, brand building, creative work, and the business of making things people care about. Maybe she’s due for a comeback?

Listen

Be Official
on LinkedIn

For friends who still love a good old-fashioned résumé. Sipland is my main gig these days, but I love working with select brands 1:1 throughout the year.

Connect